Why I Fundraise

PLAY IS A MEDIUM THROUGH WHICH CHILDREN EXPLORE, LEARN, CONNECT AND JOYFULLY ENGAGE WITH THE SURROUNDING WORLD.

The National Apartment Association is holding a fundraising competition to encourage members to raise money for the Life is good Playmakers, the non-profit arm of the Life is good Company, which helps kids overcome poverty, violence, and illness by partnering with frontline child care professionals who dedicate their lives to caring for these children.

the Life is good Playmakers use the power of play to support the healthy, social and emotional development of children, in places as diverse as hospitals, economically struggling neighborhoods and in the wake of natural disasters. The Playmakers have partnered with over 3,500 front line professionals who care for over 209,000 children each year.

By supporting the Playmakers, these local heroes and child-life specialists will be able to provide the innovative tools and techniques to ensure that all children grow up to feel safe, loved, and joyful for life. To learn more about the Playmakers please visit http://www.lifeisgood.com/playmakers

Thank you for your support!

Visit the conference website for more info

CLICK FOR COMPETITION DETAILS




Why Play Matters

From an infant's first smile to a preschooler's careful construction of a tower, children use play to engage with and learn about their world. Play has key neurological, cognitive, socio-emotional, and physiological benefits for children's health. Play is the way in which children form loving, trusting relationships. Empowering, joyful play with sensitive, caring adults can help restore what trauma's violently strips from a child.

Your donation goes to providing continuing education, resources, and support to front-line childcare providers who dedicate their lives to help children overcome poverty, violence and illness.

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