Plunge into the New Year and Support the Life is Good Playmakers!
Seize the day — New Year's Day — and start your year off with a big, icy splash in the Atlantic Ocean! Be one of the mad dashers taking part in Joey's Plunge, an amazing fundraiser that has raised more than $250,000 for kids in need. You’ll also be part of the oldest polar plunge in the nation, with bragging rights for life!

WHERE: Curley Community Center, 1663 Columbia Road, South Boston.
WHEN: JANUARY 1ST, 9 a.m. Check in begins at 8 a.m at the Life is good van, in front of Curley Community Center.
BRUNCH: Post-plunge Brunch at Life is good Tavern, 51 Melcher Street, Boston from 10-1! Parking garage located behind the building.

Yup. All it takes is one mad dash in and out of the ocean, wrapping your goose bumps in a big Life is good towel (your gift if you raise $100 or more), showering and dressing in the heated locker rooms, and then heading down the street to our Life is good Tavern for a free brunch. You can do this!

Overwhelming stress caused by chronic exposure to poverty, violence and illness robs children of their playfulness, cripples their development and is considered by experts to be the single greatest health crisis facing children in America. We believe that to better care for our society’s most vulnerable children, we must better care for and support their adult caregivers. For many of these children, it is their teachers, counselors, nurses or other childcare professionals who insulate them from the painful realities of their living conditions. Their dedication to creating loving, transformative relationships with the children in their care can make a life-saving difference for kids struggling to overcome the potentially devastating impact of poverty, violence and severe illness. As Josh Shipp reminds us, “every kid is one caring adult away from being a success story.”
Our community of over 5,000 Playmakers work directly with over 100,000 children each day. But the need is far greater. And we need your help. Can we count on you to help a generation of children grow up feeling safe, loved and joyful? To learn more about The Life is good Kids Foundation and the work of the Playmakers, please visit

· The first 100 participants to sign in at the plunge, with pledges over $100, will receive a Life is good® towel.

· Individuals who raise $500 or more will receive a Joey’s Plunge® sweatshirt or fleece.
· Individuals who raise $1,000 or more will be given the choice of two Joey’s Plunge® jackets.

By eight years old, Joey had lost his grandfather to cancer and seen his father survive cancer. At the age of nine, Joey wanted to create a charity to help those facing life-threatening challenges. On January 1, 2006, Joey took his 1st plunge with the L Street Brownies in South Boston, MA. He raised nearly $6,000 that year; in the years that followed, more and more big-hearted folks have joined Joey for the annual plunge, helping him raise over $250,000 for kids in need. Joey’s family have always been big fans of Life is good, so beginning this year, they’ve made the Playmakers the beneficiary of the plunge. Be part of an amazing tradition begun by one amazing kid! You can learn more at

Although all precautions are taken to ensure the safety of all participants, participation in this event is at your own risk. The Life is good Playmakers does not recommend the Joey’s Plunge® for anyone with heart or medical problems. The Life is good Playmakers will not be responsible for any loss or damage.

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